Slow & Ethical
We started with a purpose to create stylish mix&match bikinis to flatter every body, using only the highest quality fabrics and accessories sourced locally in Europe, with every piece lovingly made by hand in a small, independent, female-owned factory on England’s south coast.
Our First Eco-Friendly, Longer Lasting Bikini
Conscious of fashion’s effect on the environment, we wanted to reduce our impact further. When ECONYL®, a regenerated nylon fibre made from plastic waste that would otherwise pollute our planet, came along, we were one of the earliest swim brands to embrace this revolutionary yarn.
In 2020 our planet caught its breath, fast fashion once again hit the headlines for putting profit before people, and we moved production to an amazingly responsible factory in the heart of London, determined more than ever to make our little business a big force for change.
We’re on a journey to create the best & most sustainable swimwear for like-minded, fierce women who empower one another to live an active, healthy lifestyle doing what they love, unafraid to make waves and upset the status quo.
Our mission is to be a beacon of sustainability in fashion with a no-compromise attitude towards form and function, style and sustainability, ethics and environment, so you can make the most conscious choice and rock your Rockadi with pride.
This is swimwear… with attitude!
As part of the slow fashion movement, we’re here to fight the effects of fast fashion and we partner with organisations that are dedicated to the causes we feel strongly about, volunteer our time to support them, and donate a portion of all our sales so they can continue to make a difference for people and planet.
We think this is the right attitude, and we hope that you do too.
Founder & the Adi in Rockadi